Audience profile

The demographic that I am aiming to target at is 12-17 year olds and they would predominantly be females because of the way my music video will be constructed and the lack of males that feature in the video. My audience would have similar interests this would enable people to recognise which genre of music they prefer. I believe that my music video would not be able to appeal to an older audience because they may find it difficult trying to identify the younger character. I feel that my music video would target a British White audience due to the fact that the actors in the video are white so therefore there is little ethnic diversity. Although, it doesn’t mean that it may not appeal to various ethnic groups but because the characters do not accentuate ethnic minorities my music video may not appeal to a wider audience.

The target audience would be able to relate to the issues brought up in the music video so they would be able to relate to the artist and the song. This is common in many pop music videos so I feel that I am following the genre conventions well.

My target audience heavily use social networking sites such as Facebook, Twitter and Instagram. Therefore, marketing and advertising the music video through the digipak and advertisements through the use of social media sites would be the most effective and I will be able to reach a wide audience. It is also cheaper to advertise and promote on social networking sites rather than the traditional methods such as trailers on the TV. It is successful through word of mouth as videos can be shared by millions of people.