Categories of a music video

There are three main categories of a music video, these include narrative, performance and concept base.

A narrative music video display a sequence of events which are used to tell a story. The lyrics and images in the song are used to tell as story and the videos aim is mainly to give a strong message towards the audience. Some narrative style videos include clips from films that the song has been featured in.
An example of a narrative video is Katy Perry, Hot, N, Cold.

A performance based music video feature the artist or band performing infront of the camera. They normally show members of the band or artist dancing. It is known to be the cheapest and easiest style of video to make. A performance video can be a live performance or a staged performance.
An example of a performance video is Little Mix, Wings.

Concept based music videos are usually based around one idea. They are known to be fairly unusual and quite hard to film. They tend to not tie in with the theme of the song and do not relate to the lyrics which would make it confusing towards the audience. They commonly have a specific editing technique so they would be more expensive. In comparision to a narrative music video they are not that easy to relate to.
An example of a concept based video is A ha, Take On Me.

I would like my music video to be performance style. But i would like my music video to have a message which my audience would be able to relate to in some way. I believe that this would engage the audience and make the video entertaining.