Richard Dyer identified a difference between a pop performer
and a pop star. He explains that a pop performer is an artist who isn’t well
known and what the audience sees is the real them. Whereas a pop star is known
for their music and their star persona. However this persona gives a fake front
of the artist which really isn’t who they truly are.
The other difference between the two is that a pop performer
are quickly promoted to a pop star status by their management which then makes
them to be described as pop stars. Pop stars are the product of the record
company whose main purpose is to be sold. It is vital for companies to develop the
stars persona throughout their music career to ensure that they are making a
lot of money.
Pop stars can affect their audience, they can portray
messages that can provide people on ideas on what people are supposed to look
like. The effect this can have on an audience are medical and psychological
problems such as stress, loss of confidence, anorexia etc.
Many artists in today’s world are classed as pop stars
because they have a successful media promoting team. You would find many pop
stars featuring in magazines and newspapers and they have released merchandise
for their fans such as clothes, perfumes and books. They are more known for who
they are represented as in the media and their looks rather than their talent
which is music.
In relation to pop music videos these show aspects of an
artist’s star image. This is through the use of camera shots and editing of the
artist or band. The music video would be set in a particular setting/mise en
scene which would relate to the star and then what the audience would expect
from them.
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