Dear Darlin is a narrative and performance style music video
as it shows Olly Murs thinking about when he and his girlfriend moved into
their new house but later on she moves out.
At the beginning of the video we see him sat alone in an
apartment thinking about his break up and remembering the times that they had
together. These memories are shown in the video in a specific way. Whilst Olly
Murs is singing the use of flashbacks are used as an editing technique to show
Olly Murs and his girlfriend having fun and laughing. The mise en scene of
their clothing is significant as they are bright and colourful showing
happiness. In comparison, the other shots show Olly and the girl wearing dark
and dull colours portraying sadness, this symbolises that they both must be sad
because of their relationship and the fact that it hasn’t worked out.
I believe that Andrew Goodwins theory in relation to lyrics
and visuals is adapted in this video. The lyrics ‘no one understands what we
went through’ relates to the visuals because by him putting on headphones it
accentuates that nobody has helped them therefore not understanding, so,
instead he decides to cut them out by listening to music. Lyrics and visuals
are also used in another scene when the girl is waking down the street and sees
the words ‘I miss you’ written on a piece of cardboard. This links to what Olly
Murs says at this point ‘I miss you’. This symbolises emotion as she is seeing
messages that would remind her of him. We then see a mid shot of the girl
sitting on a bench writing a letter. We assume she is writing to him which
creates a sense of hope. However, she looks unhappy and upset so this conflicts
the idea of the audiences expectations. After a cut to Olly Murs singing it
then cuts back to the girl tearing up the piece of paper, similar to what he
did at the start of video. This shows that they are both helpless and are
obviously upset about their break up but the girl just can’t seem to write back
to him.
In terms of iconography there are props in the music video
that are conventional to the genre pop. In
one of the shots we see Olly Murs playing a guitar which is conventional to pop
music. The cardboard boxes imply that they are moving in together showing that
they have a committed relationship. However, in a later shot we see the words
‘I miss you’ written on a piece of cardboard which the girl looks at. This
could relate to the cardboard boxes which were used when they moved in together.
This creates a sense of emotion and depression. The setting in relation to mise
en scene follow the conventions of a pop music video. The characters are seen
walking through the streets alone in a long shot, it appears to be very
tranquil and there doesn’t seem to be many people in the video apart from them.
This gives a sense of isolation that both of the characters now have. This
adapts onto the love story line that it is about them two and the sadness of
their relationship.
There are a lot of close up shots of both of the characters
highlighting their emotions and feelings. This is conventional for the genre of
the music video because the narrative is about love so the close up shots
express their feelings towards the audience.
The lighting throughout the video is fairly dim especially
in his apartment, this accentuates the dark situation he is in. When the video
shows shots when they are outside it appears to be late evening with sunset
arising. This shows that it is going to be getting dark symbolising that their
relationship could be getting darker, therefore weaker. This is highlighted by
the girl tearing up the piece of paper and throwing it onto the floor which is
shown in slow motion. This could show that there relationship is breaking down
but slowly.
I feel that the music video is easily relatable due to the
context of relationships and break ups so due to this I believe that the target
audience is aimed at 12-30 year olds as they could be or have been going
through the same situation.
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